We interview John Florek, the Director of Creative Innovation at ARC Worldwide about how innovation means solving problems differently.

John talks about how brands need to create an ecosystem and connect with customers on their level, providing a greater sense of empathy and understanding.

Learn how to create value for brands within your own team, where big data can provide an integral role in brand strategy and why we should all embrace being uncomfortable.

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All ideas and opinions are John’s own and do not necessarily express the views or opinions of his employer.

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